Project ImPACT: Osteoporosis

The Participants

The Participants


  • In Phase 1, members of the Richmond, VA community were invited to screening events at a grocery store chain. 532 patients were screened and 305 of those patients were reached for follow-up interviews 3 to 6 months later during the second phase of the project.
  • In Phase 2, beneficiaries of UnitedHealthcare received ongoing maintenance and monitoring services through self-referral or physician referral.


Ukrop’s Super Markets, Inc. is a regional grocery and pharmacy chain and was selected because of the project’s goal to effectively address this health issue within a geographic region. The supermarket chain was previously involved in a variety of innovative patient care services; therefore, osteoporosis screening was a natural addition to other wellness services. At the time of the project, Ukrop’s was comprised of 29 stores , with 22 pharmacy locations in the Richmond, Virginia area. In preparation for the project, pharmacists attended an Osteoporosis Certificate Training Program. Pharmacists also received education on operation of the Sahara Hologic Ultrasound Bone Densitometer. The stores and pharmacists participated in Project ImPACT: Osteoporosis through marketing, screening events, and ongoing disease management programs.